Cookies Policy

Introduction

TruEstates respects your privacy and is committed to being transparent about the technologies we use. This Cookies Policy details how and why cookies, tracking pixels, and similar technologies may be stored on and accessed from your device when you use our Website or mobile applications.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites recognize users, store preferences, and improve browsing experiences.

How We Use Cookies

We use cookies for various purposes, including but not limited to:

• Essential Cookies: Necessary for the Website to function properly, enabling navigation and secure access
• Performance & Analytics Cookies: Assist in analyzing user interactions to enhance functionality and improve the overall user experience
• Functionality Cookies: Store user preferences and settings for a more personalized experience
• Advertising & Targeting Cookies: Track browsing habits to display relevant advertisements

Use of Third-Party Analytics and Tracking Pixels

Our Website uses third-party analytics services, such as Google Analytics and Facebook Pixel. These services use cookies and similar technologies to analyze website traffic and user behavior. Data collected (including IP addresses) may be shared with third parties for analytics and advertising purposes.

Additionally, tracking pixels are used on our Website. These allow third parties to collect data and serve targeted advertisements based on your browsing activity. To opt out, adjust your browser settings accordingly.

Web Server and Application Logs

To administer and protect our services, our servers automatically collect certain technical data, including:

• IP address and browser type
• Device information (e.g., Unique Device Identifier, MAC address, Identifier For Advertisers)
• Operating system and related technical details
• Pages visited, content viewed, and interactions on the Website
• URLs visited before and after accessing our Website

Interest-Based Advertising (IBA)

Interest-based advertising enables us to serve targeted ads based on the content you interact with on our Website. Cookies help categorize user interests, allowing for more relevant advertising. Opting out does not eliminate ads but prevents interest-based personalization.

For mobile devices, you can disable ad tracking or reset advertising identifiers via your device settings. Disabling ad tracking will prevent personalized ads but not general advertisements.

Managing Cookies

You can control and delete cookies through your browser settings. Popular browsers include:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Disabling cookies may affect your experience and limit certain Website functionalities.

Contact Us

If you have any questions about this Cookies Policy, please contact us at:[email protected]